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Salt Lake City, UT 84101
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In the tech age where almost everyone has a smartphone, communication and cross-cultural engagement have increased significantly. In the old days, you'd have to dial a phone and pay the exorbitant international charges to communicate with someone overseas. Now, it's as simple as opening Facebook messenger and using your wifi connection to video call them! Tweet @, DM (direct message), like, comment, share and mash the subscribe button - it's practically everywhere. To put in perspective, 3.96 billion people are active social media users. That's half of the world's population.
With the methods for communicating through social platforms in mind, we know that there are more efficient ways to engage followers and produce content. Below, we've listed some general demographic statistics brought to you by SPROUTSOCIAL, along with some tips and tricks for social posts.
Once you understand the demographic as a whole, you can begin making posts for your targeted audience. If you know that the average time spent on FB is 33 minutes per day, then you should create easily digestible content. Understanding your business' demographic helps you construct an effective social marketing strategy. Throw a few bait posts out there and see what gets the clicks up. Once you get your results, you'll know who to target specifically.
When providing content, make sure that your images and videos are correctly sized.
Facebook Image Tips and Tricks
Facebook Video Tips and Tricks
This information should highly influence posts that businesses create. Reels gaining popularity as the "new hotness" shows that people enjoy quick cuts and condensed videos. You might think that it could be difficult to advertise a product or service in less than 10 seconds, but it's becoming more viable and logical to do so. It's all about communicating through simple, eye-catching images.
Instagram Image Tips and Tricks
Instagram Video Tips and Tricks
TikTok has taken social media by storm growing at a clip of 87.1% in 2020 and 18.3% in 2021 respectively. The biggest takeaway from the data is that TikTok's main demographic is younger than all other platforms (except Snapchat, but we're not including their platform in our data). TikTok's influence bleeds into other platforms with content being easily shareable and digestible. Brands and businesses should take notice when appealing to our tech-savvy generation.
Because TikTok has such a unique post strategy, pixels and formats aren't the main focus for this section.
TikTok Video Tips and Tricks
Once again, TikTok has an extremely different demographic so your posts might not be as successful or useful on this platform as they would be on others.
LinkedIn is widely considered as the social media platform for businesses, organizations and professionals alike. It provides major networking opportunities for leads and connections. Businesses customize their pages and use it as the top-rated source for B2B marketing. Having a well devised content marketing strategy for LinkedIn is important since so many businesses communicate through the platform.
LinkedIn Image Tips and Tricks
LinkedIn Video Tips and Tricks
For more information on how to present yourself or your business through LinkedIn, check out this ARTICLE by Sarah Clay!
Twitter is arguably the best platform for discussing events and filling your feed with breaking news from whatever genre interests you. While growth remains consistent from year to year, the research predicts that Twitter will lose about a million users to other platforms over the next five years. These stats make advertising tricky because most tweets are discussion driven, but an ad that follows the character count and spurs discussion is a plausible strategy to create traffic.
TWITTER IMAGE TIPS AND TRICKS
TWITTER VIDEO TIPS AND TRICKS
Social media is a remarkable place for people and businesses alike. Using it as a tool for your business will definitely drive your marketing strategies to new heights when used properly.
We hope this data analysis provides a reasonable glance at social media demographics and that our tips and tricks will help you create the best content for your followers.
If you need help creating video content or have an event that you want to show off to your followers, contact BW Productions! We'll help you design a plan for your video, staff your event for a live-stream and provide excellent photography for your social posts. WORK WITH US today!
Utah Women in Production and Photography was founded by women for women. Their mission is to advocate for women in their respective industries. Women provide unique perspectives, skills and insight, making impactful decisions on set. BW Productions is proud to represent a dedicated group that advocates for and collaborates with women.